ONLINE BETTING AND GAMING is a fiercely competitive business. But it is also one where William Hill has a huge opportunity – as long as we are able to compete on a level playing field.
That is why we have taken the decision to move William Hill’s online sportsbook to Gibraltar, a logical step in the evolution of WilliamHill.com and our online entity, William Hill Online.Any company which wants to be a leading online betting and gaming business on the international stage has to take every competitive advantage possible. And it was simply impossible for us to compete from the UK, as the current 15% gross profits tax regime and 10% levy on all UK horseracing bets accepted discriminates against onshore operators. Existing offshore operators don’t have those costs, giving them more capital to invest in growing their businesses.
Although that was a point which we made repeatedly to the UK government, who has always claimed that it wanted to be an international centre for gaming, we got no response. The decision to move was one we could no longer avoid making. Our online operations now have a really bright future. Read the rest of this entry »